Michael McNamara Delivers on Pledge to Enact EU-wide “Nudifier” Ban in AI Omnibus

This week, the European Parliament has voted by a broad majority to introduce a ban on AI “nudifier” tools, proposed by Independent MEP Michael McNamara.

The ban, which will come into effect on 2 December of this year, will outlaw AI systems designed to generate fake nude or intimate images of real people without their consent, closing what McNamara identified as a major gap in existing laws.

“Recent controversies involving AI systems, demonstrated there was no clear prohibition on the technology which was being used to generate highly realistic fake nude images of real people, of which the overwhelming majority of victims were women and girls. I pledged to change that when I was appointed as a Rapporteur in the Parliament. Following negotiations with the Council, the passing of this legislation will ensure that this abuse will no longer be allowed.”

The updated rules also extend compliance deadlines for certain high-risk AI systems, giving businesses and public authorities additional time to prepare while maintaining key safeguards.

“Irish companies and SMEs, particularly in the tech and manufacturing sectors, needed certainty. They couldn’t comply with rules when the technical standards hadn’t even been written yet. We’ve fixed that, without removing the protections that make this legislation worth having.”

McNamara said the final agreement strikes a practical balance between encouraging innovation and protecting citizens from harmful uses of artificial intelligence.

“As the capabilities of AI continue to expand at a startling rate, so too does the potential for both good and harm. It is our responsibility to ensure that these technologies are developed and deployed in a way that respects people’s rights and dignity.”

AI and GDPR Guidelines

A recent study by ETH Zurich and Anthropic revealed that AI can be used to identify pseudonymous online users at scale.

I questioned the EDPB on it’s implications and the upcoming European GDPR guidelines and how they will be implemented across the member states.

AI Omnibus puts end to ‘Nudifiers’
We reached a deal on the AI Act Omnibus. After months of intensive negotiations, I am genuinely relieved and proud of what we have achieved.

The European Union now has its first ever ban on nudification applications. AI systems that generate non-consensual intimate imagery of real people – that strip women naked without their consent, that produce child sexual abuse material, are prohibited under EU law. The European Parliament had a chance to act on a harm that is being industrialised by AI, and we took it.

We secured a stop-the-clock compliance mechanism, giving companies the additional time they need to meet their obligations. We also secured meaningful simplification measures -cutting unnecessary red tape and duplicative compliance burdens, particularly for smaller businesses and SMEs.

And this is on top of protections we fought to ensure remain firmly within the AI Act – mandatory registration of high-risk AI systems, and stronger safeguards for bias detection. These were hard-won in the original Act. We were not prepared to see them traded away in an Omnibus process, and they were not.